How important is email marketing in a world dominated by social media?
Very! In our opinion it's all connected! The majority of people, wherever they are in the world, will check their emails in the morning (quickly followed by Twitter & Facebook).
How can we help you with your email marketing?
- Creation of email marketing templates that incorporate your branding
- Provision of email lists based on your contacts/customers
- Test and maximise your email content
- Deploy and monitor email campaigns
- Creation of reports from emails sent – a list of those who opened or clicked, where they clicked on an email, how many times they opened and click through rates to your website
- Brainstorming of content ideas for emails, which would sit alongside your other marketing material
- Training of staff on the how to use the application so they can send campaigns - or we can produce and dispatch campaigns on a regular basis
Email marketing undertaken correctly can be:
- scheduled for maximum effect
- automated based on customer activity or information (e.g. a customers birthday)
- monitored and measured